Category: Graphic Design
Created a new custom logo, business cards, letterhead and miscellaneous reminder cards for the Student Loan Support Center division of Concorde Career Colleges.
This particular division was having difficulty contacting former students to help them through the loan process. They were previously called the "Loan Management" and their logo featured a piggy bank. The problem with this was the students would perceive them as loan collectors. The logo that they were using did not fit with the school's logo and looked like a completly different company.
To start we worked with them to create a new logo that fit within the schools main brand. Then also helped them by altering their communication to come off friendlier and more approachable. To help with this we designed new business cards with professional photos so a face could be matched to a name.
Then by designing new letterhead, envelopes, magnet reminders and note cards with a professional look gave them the tools needed for success.
Sometimes you just need a new design to help strengthen your message.