Take a indepth look at some of our current video production and graphic design projects.
This blog gives us the opportunity to share some of the creative ideas, tips, and tricks which pass through our imagination.
As a small business owner, you’re probably aware that your customers prefer video over all other content. You know video can help improve SEO, capture leads, engage your customers and convert sales. But video can be expensive, so you want to keep costs as low as possible. In today’s world of short attention spans and fast burn rates, it’s better to produce a series of short videos rather than one long one.
Here’s a list of the five most important videos every small business should have and why.
What’s the difference between advertising & marketing?
Advertising and marketing are two terms that are often lumped together creating confusion as to what either one actually means. They are not the same. You also often hear the term sales and marketing, which blurs the definition of both even more. At Cutboard we define these three terms as follows…
“Quality Matters. There’s no cutting corners when you’re putting your company on the line. You need to know you’re working with people that care as much about your company as you do and absolutely that’s what we get with CutBoard.” — Kate Rogers, Education Evolve
For Education Evolve, the videos we make are direct response television commercials used to promote their various school groups. They are remarkably different than what we would make for a standard brand video.
Find out how you can use direct response in your marketing.
Audio is one of those things that gets overlooked all the time. It’s also one of the most common reasons you stop watching a video. When I personally run across this my thinking is either I don’t trust this person because they can’t even get audio right, or they didn’t care how it sounded, So, why should I listen?
At CutBoard, we like to be open, honest, and frank. While our goal is to create content for clients, we also like to teach. Client or not, you should walk away having learned something new you can use. That being said, welcome to “Let’s get candid with color”.
Have you heard 2020’s color of the year is Classic Blue?
The playing field is continually changing. If you think that you can establish dominance in the market just by consistently posting video content—think again. The solution? First, figure out what your niche is—then create video content that sets you apart from the rest.
As more content continues to swamp the market, unique content directed for your demo is the only way to separate your brand from the pack. Companies that elevate their content and provide expert information will be the one’s converting a skeptical audience.
Continue reading about the pitfalls to avoid when creating video …
While CutBoard Studio works with ad agencies and clients from all over the United States, we’ve also helped our share of neighbors right here in Spokane.
We love working with local businesses because we have an intimate understanding of the market including the intricacies that make Spokane unique. For example, despite being 20 minutes apart, many South Hill people are reluctant to visit the Northside or the Valley retailers and service providers. The same can be said for the Northsiders and Spokane Valley folks who tend to ‘cocoon’ themselves into their local neighborhoods. One thing we all agree on is our distain - both the lack of and price of - downtown parking.
Let’s face it. Marketing is not an exact science. Reaching your audience in the most cost-efficient way requires testing, practice and patience. The world is fluid. The people who were here last month have migrated somewhere else. No need to panic. With the right strategic media plan, you can test various channels to determine which one works the best for you. And, by optimizing your plan regularly, you can stay in front of your audience and build your brand.
Here’s what the stations don’t want you to find out. #1 a free TV commercial really doesn’t exist … learn how the local stations pull a bait and switch on businesses like yours.
I know, video IS scary. There are lots of things to think about; scripts, cameras, lighting, and software. It can be overwhelming.
Then you start researching how to create a video yourself. Have you noticed that there are so many different apps or software to create videos? Which one do you try? Do you buy the app to remove the watermark? The options are endless.
It’s a good thing CutBoard has Aaron. He’s like the little brother I never had. Oh, wait … I forgot I have two of them. Moving on.
Most businesses don’t have an extra brother, let alone a skilled cameraman and editor. Sure glad we do!
But the most important question is, where do you start?
Yes, the stats are impressive and there’s no denying that video marketing will continue to grow by leaps and bounds. We’ll get to the numbers in a moment… but have you ever wondered why video is so effective? In essence, video combines two things that capture our attention like nothing else: motion and sound.
I have a problem. I’m a junkie. A photographic junkie that is. I take too many pictures. I have so many photo albums now that I’ve run out of space to display them. I don’t exactly when the problem began. As a kid, I could care less about documenting and preserving our family history. But as an adult, I’ve come to realize that this collection of pictures, movies, photo albums and old black and whites is worth the world to me.
We work with business owners, agencies, and marketing professionals who are ready for real change. Are you ready to strategically use video to transform you, your business and your life? Take a moment to imagine if there was one video that you could create which would drive new customers into your business … all day … every day … would you do it?
Yes? Then it’s time to invest in video production. We’d like to take a moment to walk you through our video production process. If video seems scary now, after working with us, you'll be crushing it.
You might be thinking that as a real estate agent that you can easily take your own property listing photos. Hey, cell phone camera’s have gotten really good, right? And it’s hard to part with money, especially when you don’t see any until after the sale of the home.
The images taken of the property can make all the difference between having a successful listing or one that struggles to attract interest. And more often than not, professional photography will bring in a higher offer. Who wouldn’t like that?
Sometimes you might be wondering, does a professional real estate photographer take better pictures? Yes, we do.
Haven’t you heard, it’s spring. It might not feel that way with the weather in Spokane. As always we have seen every weather pattern imaginable including the sun in one day.
We do have one thing for ourselves here in the lilac city … things are starting to grow. More importantly, the items we planted in the fall are beginning to let us know they survived the winter and they will be ready to do their job.
Video for your business is like the bulbs you planted last fall.
They weren’t always part of the mix in Lucky Charms. When I was five, they added in this novel marshmallow.
It is astonishing to see how brands evolve over the years, how somethings come, go and get replaced. In my research, I learned that the only two marshmallows left from 1983 are the purple horseshoe and the pink heart …
Video Business Cardsare a video typically ninety seconds to three minutes long. And when done right they are perfect for your website, and social media.
If you are looking to build trust between you and your clients, Video Business Cards are exactly what you need to develop. Long gone are the days of being a faceless business. You are your business’s biggest asset, the human connection … and that is why someone will hire you.
There is usually only one thing that keeps company’s or businesses from creating videos. The first thing off the top of your head might be budget. Budget can be a factor. Although it’s typically the lack of a video strategy that holds up a business from creating videos.
Are you overwhelmed? Don’t know where to start? Then I recommend that you keep reading. I’ll discuss the optimum video strategy.
If video marketing isn’t a part of your content marketing strategy today, it soon will be if you want to remain competitive.
We sat down with a client this week. Multiple companies and people have taken advantage of them. Sadly we hear this more often than not. They are kind, sweet and want to make sure that their family business will be there for the next generation. Plus, they employ a great number of people in Spokane. But their business isn’t marketing or creative production. So, they aren’t sure what to ask.
In honor of this client, we want to be transparent. We want to make sure that you find the right creative studio.
Learn what 6 questions you must any creative studio or agency.
Did you know that Facebook has been launching cover videos across Facebook this year? Videos immediately grab peoples attention. Just like on your Facebook news feed, a cover video will autoplay. This may help keep visitors on your page and stimulate more engagement.
Learn how you can incorporate a cover video on your business’s Facebook feed.
While we understand that making a video can be intimidating and as an engineer, product designer, or inventor you may feel uncomfortable being in front of the camera. But you’re looking to make a video because you want to make your Kickstarter campaign a success.
Read more about how to create a successful kickstarter video and why you should use CutBoard Studio.
“Compulsive hoarding is a pattern of behavior that is characterized by excessive acquisition and an inability or unwillingness to discard large quantities of objects that cover the living areas of the home and cause significant distress or impairment.”
Read more to learn how many files we have hoarded.
There are so many things fighting for your attention. How are you keeping up with trends? Tracking analytics? Creating reports? Reaching consumers? Sending marketing emails? It’s a lot — take a deep breath. CutBoard has your back.
Do you find yourself dreading your content calendar? Building a relationship with a creative content agency like CutBoard Studio you’ll get the jumpstart you need to get back on track.
Read more on how partnering with a creative content agency can help.
Video editing can be an overwhelming task. Why not hire someone who can give time back to you? This way you can focus on other parts of your business. Hiring CutBoard Studio will be the best decision you make. We take the time to meet with you and create a showpiece for your business or for your daily needs.
Find out what makes CutBoard Studio video production the best in Spokane?
You’re driving down the road, going a little fast. But who’s going to notice … if you’re lucky, no one. But if you’re driving that bright yellow Maserati — be prepared to be pulled over. You might be able to afford that speeding ticket you received but Mr. Copyright can decimate your business.
Learn the myths about copyright and how to create content that doesn’t break the rules.
Flyers? You might think those a little old school. These marketing materials are great utility items — and with some style — your business has a hook. Flyers can be a great way to mass distribute specific or time-sensitive information. Don’t forget about your business’s brand. All the principles of design still apply. Take this opportunity to stand out.
Remember to keep these 6 design principles in mind.
Are you ready to pivot into video marketing? If you haven’t already looked into this, 2017 may be the year to start. Videos in your marketing drives higher engagement of your companies brand.
What marketing videos are you going to start making this year? Are you ready?
These 4 questions are a must answer for any business owner or marketing specialist.
Sometimes you need to step back and re-examine where you are, where you seem to be going, and why it all matters? Why are we doing this? What do we gain by watching The Lion King one more time? The dumb joke at the beginning, of course!
Graphic design is the combination of text and pictures that can be put into advertisements, books, magazines, websites, and much more.
According to Thumbtack® (an online service that matches customers with local professionals), Spokane’s average cost for graphic design is $135. Find out how much CutBoard Studio’s graphic design rates are by reading more.
We think the best approach is to look at “award-winning” as the beginning of our conversation. It gives you an opening to light your fire. But most of all it will help you decide if our production company is a good fit for your needs.
Most clients don’t care about awards. What is important is finding out about the actual success of our work.
And as the owners of a production studio, there is only one thing that counts. Your satisfaction.
Photoshop is an amazingly powerful tool. It can create art, promote fabrications and even change the world.
Are you ready to change the world?
Okay, not in the way that claims falsehoods, we don’t do “alternative-facts” and we think magazine covers have taken the “touch-up” too far. A blemish here and there, sure. An entire leg or arm missing half of its weight ... not so much.
It has been a great start to 2017. First, our PBS series Way of the Columbia has debuted on multiple PBS stations. And secondly, we received an Emmy® nomination for our Silver Bow Fly Shop commercial The Fisherman.
92% of buyers begin their home searches online according to realtor.org.
So it is key that your Real Estate listings are part of this virtual world. Images and videos are the single most important factor for selling homes. Studies have found that good Real Estate Photography helps sell homes faster and for far more money. Effectively done, photography gets the potential buyer through the door.
If you have been watching the news feeds lately you may have noticed an interesting story about the ANA’s Media Transparency Report. For those of us that have worked in the advertising industry it comes as no surprise. To the clients that are being serviced, it is your wake-up call.
These are the words that embody what it feels like working on our documentary project Way of the Columbia. Just a reminder: this is no Z Nation. We aren’t bringing in actors, we don’t have million dollar budgets, we’re not L.A. We are a production studio located in Spokane…and we love it.
Describing graphic design to someone that doesn’t know is difficult. It’s a part of your day-to-day life, you see it driving down the road, visiting the supermarket and even just surfing the web. It is everywhere...that makes it hard to stand out to the average consumer. But it’s a guarantee that when it's done poorly it is mocked by the professionals. Google “crappy design” and you will find many sites mocking poor design. The best graphic design feels right and can even make the final sale. It is your companies ultimate salesman, making your company more money...
Don’t you ever wonder where people get their creativity from? We all remember how we used our imagination as a child. A used box could be anything. A spaceship taking you to Mars or the fastest race car. The couch cushions became a great castle or rocks which protect you from lava. Now imagine getting to do that everyday...
After researching on how to grow your business you might feel frustrated. There are so many choices. Social media, PPC, SEO, print, radio and TV. Reading everything from “print is dead,” “PPC doesn’t convert,” “TV is too expensive.” But what if you could get TV cheaper? Broadcast TV is a great way to get your business noticed. It still reaches more consumers...
Here are a few of our favorite shots from this summer and fall.
Our production team was out on location filming across the Columbia basin this summer and fall. Spending time filming at Redfish Lake near Stanley, Idaho; Pack River in Pend Oreille; Kootenai River; and at Handford Reach along the Columbia River.