You might have heard that radio was dead. If this creative isn’t a part of your education marketing mix you may be missing out. Neilson studies show that weekly 90% of Americans tune into radio. And they show an average of $6 return for every $1 spent on radio advertising.
Print Advertising and Marketing are a great way to get a tactile product into your prospects hands. Newspapers or Rags have slowly been weeding out, but those who are still left are showing great results. Something printed on paper has the ability to stick around and be shared with others.
Direct Response Television or DRTV is a form of TV commercial that asks the viewer to respond directly to your school. It prompts the potential students to take action … to better their life. Used in combination with a strong brand these commercials help secure students that otherwise might be undecided.
When combined with a mix of other marketing Creative Outdoor Advertising keeps your school at the top of the student’s mind. As they are driving to a job they don’t love they could be seeing your billboard, bus wrap, poster, banner … it is something they can’t overlook.
Have you heard that potential students like to get mail? While email can be placed in the trash, it becomes more personal when it’s in your hands. Colleges and Universities are taking full advantage of this tactic. Direct Mail includes postcards, brochures, newsletters, catalogs … and more!
Working with our propriety school partners we found one of the most important aspects of enrolling the student was having the materials needed to showcase the school's benefits. Marketing materials or collateral materials are the closers.
“Always Be Closing” – Glengarry Glen Ross