Let’s Get Candid with: Print
by Tanya Klumb
Is print advertising dead?
Print isn’t dead.
If you want to show-off design, print is your medium. There is a reason why catalogs are still popular, even for businesses that do the bulk of their sales online.
- It makes it easier to cut through the clutter
- Print is tangible
- It is one component of a diverse marketing strategy
- Print is novel
Remember those JC Penny or Sears catalogs you got as a kid and the dreaming about what you could get on Christmas? What’s old is new again, and in this case, new and old can work together in innovative and powerful ways.
As a gen-x-er, and a designer, I’ve seen the drastic marketing switch-up from print media to digital media. Some of it good and some of it bad. And right now, there seems to be a leveling out happening.
Both print and digital are needed to have a well rounded marketing strategy.
Seriously, you don’t have to go out and book an ad in the Inlander or the Spokesman-Review. But make sure keep print (in some sort of form) as part of your media and marketing mix.
Why is print marketing still needed?
Because sales teams can leave printed materials with clients and prospects. Executives can use print collateral as tools at conferences and tradeshows.
You need marketing materials that are tangible.
When you think about it, you aren’t getting much snail mail anymore, right? Don’t stop your email marketing just yet. But remember that by following up with something in your customers physical mailbox your brand will be remembered.
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