Marketing Strategy & Planning

by Tanya Klumb

Have you made a resolution?

It’s a month into 2018, have you broken one?

Why not try working with a business resolution … and it’s never too late to start one.

With the commencement of a new year, this topic has been at the top of our minds.

If you usually make new year resolutions this holds even truer.

This year I had to tame the beast who had taken over my mind.

Giving it a one-two punch.

Now it’s time to make goals and lock down day to day operations.

Personal Goal:

Run a half-marathon before I turn 40 this year.

Business Goal:

Hire a great talent & build working capital for our business.

Little background information: I used to run in high school. Cross-Country.

Yes, running 8+ miles had an exhilarating feeling. I could conquer the world. It took a lot of hard work, and a couple great coaches. Both my coaches Steve Llewellyn and Gene Blankenship empowered this girl!

My personal goal is going to be rough, but I know if I put in the work it will happen. As a determined, hard worker everything I set my mind to can be accomplished. Take it slow and steady … you will achieve your goals.

If that only was the case for the business goal.

I wish in college they had business courses built into the design major. Maybe I should have taken them as a minor instead of art.

Although I love art, art history that is.

This year’s goals are tough. After December I knew a plan had to be made. Time to put things in place, everything has a reason, a plan, a goal.

Over the last year, I’ve been winging our marketing and blog updating. If something sparked an interest or popped into my head, it became a blog. But this year I’ve taken this past week to develop a plan for the next year. And nailing down the broad details of the plan for the next six months.

I wanted to be able to share my plan with you. Or at least how I’ve developed a cheat sheet of sorts so I can keep track of where I am and what I need to do.

I love cheat sheets.

I developed a Marketing Planner, dividing up the months into an easy to follow checklist.

First comes the writing, then selecting the imagery, followed up with the blog article. Did you know I code every blog article? I do, keeps me on my coding toes.

Then decide if it is a worthy social share and/or email. If you don’t want to miss out make sure that you like our facebook page or sign up for our emails. If you haven't done it yet, then this is your year to do so.

With this marketing plan in place, I have a way to hold myself accountable when things get busy. No longer putting our business on the back burner.

Your business, like our business, is important. If you don’t keep up on your own business then how can you continue to build it? Or, be able to make recommendations to your clients on strategy.

Don’t tell Aaron this, but within the next 10 years, I expect that we will be the premier production studio in Spokane. «Insert Personal Horn Toot Here»

Wouldn’t it be cool if we outgrow the cozy little office to a point we have our own studio to film in?

Until then I will sit here on the couch snuggled up with a blanket and write.

If you haven’t noticed I am writing and concepting more than picking up a mouse and designing. And you know what? I actually enjoy it. If you would have told the 15-year-old me that I would like to write … I would have said you were crazy.

Back to planning.

I ran across this great book by Marcus Rideout and the first question hit me because I read it like this:

“12 months from now, what would need to have happened for you to feel like this year was a success?”

Well, most importantly we want to work with passionate people who value the expertise that we bring to the table.

Secondly, we want to build a strong capital account so we can hire the best talent.

Then through some self-reflection, a little snarky banter, we realized that to grow the business we have to take a giant leap off the bridge.

Hire someone … now.

Ouch. What is holding us back from growing is the lack of hours in a day. We admitted to ourselves that we need someone who can knock sales out of the park.

We are reliable partners to our clients … we love sitting down and developing sincere relationships. We live by our values of honesty and trustworthiness.

As they say, “To be the best you have to work with the best”. When you’re a business owner, you hire the best.

In the end, both you and your business will be stronger for it.

Just like ours will be.

Let us take on your creative … as long as you don’t make us do your accounting.

12 months from now, what would need to have happened for you to feel like this year your marketing was a success?





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