by Tanya Klumb
Video? Graphic Design? Marketing? These can be scary things when you don’t know how or where to start.
13. Consumers are different today.
If you think about it, do you get up in the morning and drink your coffee and read the paper? You’re probably getting up drinking your coffee and watching the news on TV while you are reading news articles on the internet. Maybe you’re, browsing your favorite forum, community pages, or social media.
Now you have to be ready to make the sale when they are ready. It could be at 2:00 a.m. Are you prepared? Long gone are the days of traditionally reaching your customer. When your customer can research you at any time of the day, businesses have to address these nuances and find out how they can answer consumer questions throughout the day.
12. Tripping over dollars to save pennies.
Are you doing most everything to “save money”? My wild guess is you don’t have enough time to get all the things that you need to get done for your business. Have you been cutting corners?
In business, there are no shortcuts. You don’t have to blow a wad of cash to get something great going. But you need to hire and spend some money in the areas where you need the most help and resources. By doing this, you will have the time and energy to grow your business.
One of our clients is working on developing six months of content from two days of video production time, and ten days of in-depth, two-on-one consultation (yep, two of us and one client), designing and editing in “real-time” at our office.
11. Letting fear get the best of you.
What scares you? Failure? Shy? Stress? If you are too scared, then you’ll just be stuck in the same rut you’ve dug.
Putting yourself out there can be downright frightening. In fact, fear is the number one reason people state for not doing videos.
Trust yourself. You know your business unlike anyone else. Your passion will shine through. And you will always be your worse critic.
If you slip up, don’t worry. That’s why we are here. We recommend to all our clients to record with two cameras, and with our superior editing skills, we can cut out all the pauses of thought, and those pesky umms.
Remember, once you overcome this fear, the benefits of producing video outweigh any negatives by far. Let’s go for it!
10. Oh SH*T! You just walked under the ladder.
I call this the Ron Popiel syndrome. Setting and forgetting. You’re not paying attention! Kind of like building a website, and then doing nothing but letting it sit there. Talk about boring. And FYI, Google thinks it’s boring too! And because of this, your website will be ranked lower and lower as time goes on.
Companies who produce engaging, consistent content, however, see some of the biggest benefits.
Two factors that affect your website ranking are quality and frequency. For your businesses to take advantage of this power, you need to have both characteristics. That might be writing a blog on your website or creating new videos that showcase a new recipe. Your business has something to share … don’t forget this.
You need to be consistently offering up new content to your audience (prospective customers).
9. Your perspective is off.
Day in and day out you are doing the same thing. You look at your business under a microscope. Are you continually checking it’s temperature, balance book and even your click-through rate on Google? I’m guessing you are.
But customers coming to your website aren’t. They’re not “insiders” and don’t have your perspective. And more often than not, they need to hear the basic messaging which you’ve just skipped over because it’s so apparent to you.
Businesses come to us because we take the approach of an outsider. We look inside your business, see the things which set it apart from others and build a strategy that nets you more clicks, more customers, and even more money.
You can’t ask for anything better than that.
8. Breaking the mirror.
Look into the mirror. I’m guessing you don’t look a thing like your competitor. Why then is your reflection looking like your competitor? It’s time to get over the superstition and break the mirror. Quit going to your competitors to see what they are doing. Stop copying their services, menu, or story.
Easier said than done. If you are just a copycat, then you will blend with every other business out there. What sets you apart from the others, how are you going to break the mold? We take the time to research for you. We listen to you and by embarking on a great conversation. We discuss what you may need and present what we have found out. As we learn from each other, we become partners with you in every sense of the word.
7. One and done?
Here’s a quick outline of how one video can provide you with a bunch of content.
Facebook & YouTube:
Upload your new video. Tip: Transcribe your video so you can also include closed-captions.
Take just the audio, and create a new podcast.
Take your transcription and recycle it into a blog post, which can then link to the video and the podcast
Take some notes, along with the transcription and have it available as a free downloadable guide on your website. Gives you the opportunity to get them to sign-up and capture their email.
Pull out quotes from the notes and make tweetable and graphical quotes for Facebook, Twitter & Instagram.
There are so many ways to use one video that you will be questioning yourself on why you haven’t started creating a video for your business.
6. A rabbit’s foot will bring you luck.
You keep rubbing it until there is no fur left. Now, if you have ten different rabbit’s feet the wear and tear that you’ve been giving the one will get spread around.
I want you to imagine your business and all the things that go into making it successful.
Off the top of my head, I’m thinking your staff, the product, and the marketing is a few of the big ones.
If you are relying on just one of these pretty soon, you are going to burn it out, and the return on investment won’t be there.
So let’s take marketing because that’s what we do.
Marketing can be broken down even further into the battle of branding vs. lead generation. Every business needs both these to be a success.
Branding and lead gen are different. You will find companies trying to combine them ultimately spreading the budget to thin for either to be effective.
Brand campaigns don’t always directly lead to the sales pipeline, and lead generation efforts don’t always have to deliver a significant boost to brand awareness.
No one can say which one is more important than the other. Branding needs to support lead generation and vice-versa. There’s a need to do both, make sure you’re keeping a couple rabbit’s feet to rub.
5. Knock on wood.
Is this your insurance policy to ward off bad luck? Or are you just trying not to jinx your business?
By investing and working together, we can be your marketing insurance policy. We work with business owners, art directors, designers, account managers, marketing directors, creative directors, corporate managers and yep, even other video producers.
Our goals are to make sure that your goals are reached, and that the content we create for you engages, inspires and compels.
4. Cross your fingers.
We’ve all been there. Saying the phrase “Please, let this work. Please oh, please, let this work.” It’s always hard to let things go and rely on someone else. You’ve probably been crossing your fingers and hoping for the best.
What if I could tell you that you don’t have to cross your fingers. By working with professionals who excel at marketing you will connect with your audience in a way that has never been possible before. Almost like physically reaching out from the screen and slapping them across the face.
By designing a message which can’t be ignored, we promise that your business will never be forgotten. No finger crossing necessary. We will be there with you every step of the way.
3. Not speaking directly to your target audience.
Who are you producing a video for? Many companies make the mistake of producing marketing videos designed to target every audience, thinking that by creating video content that appeals to greater numbers of viewers, they’ll get greater leads and sales.
This is not the case.
The better strategy is to hone in on a specific target audience so that you can produce a video that doesn’t mildly interest the masses, but instead excites, engages, and interests your target demographic. With a correctly targeted marketing video, you’ll get a higher ROI and far more loyal customers.
2. A black cat crossing your path.
Good luck? Or Bad? A black cat is probably one of the most famous superstitions, but depending on your perspective, or where you live it could be seen as good or bad. Much like Marketing.
While there are numerous free marketing strategies of which you can take advantage, most of your needs, such as your website and videos, aren’t free. You certainly don’t need to blow your budget to get your marketing up and running, but find a percentage that you are comfortable with and get it built in your budget.
It is essential to find a balance between what you want to achieve and what you can reasonably afford. Start small with a few types of media and see what works for you. From there, you can adjust by adding or eliminating media until you feel satisfied with your strategies.
Marketing is such a broad term that covers a myriad of different media for every type budget. So even if you only have a little to invest, do it.
Marketing will help you generate sales, increase awareness, and build trust. What are you waiting for?
1. Friday the 13th.
This day will happen twice a year into 2020, and three times in 2026. While we pretty much have forgotten this day (unless it falls in October), it is the perfect day to catch a potential customer off guard.
Most of your customers won’t have paraskevidekatriaphobia or even triskaidekaphobia, so it’s not something to worry about associating your business with.
Make this your opportunity to dive into marketing. The next Friday 13th is in July. Will your business be ready for it?