Working with Barkley Advertising CutBoard developed multiple concepts to present to Russell Athletic for their 2019 WalMart pitch. This also included point of purchase displays. Everything was created at scale and provided final conceptual files to the Russell team for internal development.
The round cake pan is Fat Daddio’s signature pan. The interior labels were created in various sizes, 4” was used for the 4” and 6” pans and so on
Box packaging was created for the Meringue Powder, Royal Icing Mix and the Wild Inside Bake Set.
With these labels we had lots of room to showcase imagry as well as copy. These sheet pan labels were also modified for the cookie sheet pan labels as well.
This packaging required a specific di shape to produce. The surface area was limited yet still had to fit the new brand look and feel.
With the loaf pans it afforded us a bit more room to ad images with the wrap around. But we still needed to keep in mind the placement of the pans on a shelf.
The manufacturer of the labels offered a di for this pan that provided a unique shape and design. In keeping with the same theme the most important information faces front.