TV Commercial for Professional Skills Institute

Category: Television Commercial

Client: Professional Skills Institute

Date: 2017

This is a scripted direct response commercial for PSI, a proprietary trade school in Ohio. The target audience is single mothers who are looking to better their famiy’s life, the primary demographic of current enrollments at PSI. To qualify the inquires further we also developed the script to target those who like to take care of others, a common characteristic found among licensed practical nurses. By micro-targeting qualified leads for our client they are able to increase their inquiry to enrollment ratio.

Listen to the accompaning radio commercial