Category: Video Production | TV Commercials
That is a good question.
Sadly, it doesn’t come with an easy answer. And as much as we hate hearing it, and saying it…it depends.
Some independent television stations may produce your video for free if you sign up for three months of commercial spots on their station. Other local stations may charge anywhere from $200–$1,500 for a thirty-second commercial. National commercials produced by an advertising agency will cost far more, averaging $342,000 for a spot in 2008, according to the American Association of Advertising Agencies. So, free to $342,000…not quite what you were expecting, right?
The success of your commercial depends on multiple factors: the content of your commercial, the quality of production, and how you distribute it.
You are looking at increasing the exposure of your company. TV commercials remain extremely effective when done right. As a bonus, they can also be used online. Giving your business access to other opportunities. And because TV commercials have lasting impacts on potential customers you should invest in a high quality, professional TV commercial. By working with a production studio, like CutBoard, not only can you improve the quality of your video, we offer guidance throughout the process, and can provide experienced recommendations.
TV commercial production costs can vary depending on many factors, but our production studio works with you to stay within your budget. Send us an email, give us a call we would love to work with you.
You might be asking now, what goes into a commercial production?
In other words, what are you going to be paying for? There are three main areas in commercial production: Pre-production, Production, and Post-production. Whoa! That is a lot of production.
Starting with the most important piece. Pre-production. It’s everything that happens in terms of planning before we even pull out a camera. It starts with introductions, researching your business, talking with customers, and potential customers. Who do you want to reach, and what do you want to say?
Then begins the brainstorming process using visual and audio ideas. Once the idea is firmly in place we are able to take up the task of writing the script. The script involves the actions actors must take or say. Sometimes the actor will appear on camera to deliver their lines, other times we utilize voiceover which is just a fancy way of saying that you hear an actor, but don’t see them.
We like to build our scripts with storyboards. Storyboards are a way of putting together the script with pictures. Allowing us to know exactly what to shoot on production day.
During this process, we are also out scouting locations for filming. Sometimes these are an added cost, so we are careful to plan accordingly.
Then comes the hardest decision of all, your actor. The script is sent out to a talent agency for on screen reads. These casting sessions help both us and you make the final decision of the face of your company. By working with local actors there is no worry about the dialect being off. We also hire a make-up artist to be on set the day we shoot, everything is covered.
As you can see that’s a lot of steps before we even pull out the cameras.
Production! It’s here.
The crew arrives. The location is lit. Mic’s are set. The camera is rolling. If you just saw this one day, you would think commercial shooting is easy. Lights, Camera, Action…right?
Production day goes by fast. So fast, you may think filming is easy. But everything that goes on the day of the production has been precisely planned out. That is why it goes so smooth, like butter. That’s our job.
And finally, the finale, our coup de grâce…editing.
This is where everything is put into order. Don’t tell the editor, but he’s meticulous. Our entire office gets to hear the same three seconds of your commercial nearly 200 times before he’s finished. Post-production is all about the details. It’s where the music, the voice, the video, and finally, your finished TV commercial are perfected.
Wait a second! How do you get your commercial on TV?
Don’t worry, we’ve got an inside scoop. You can negotiate with the TV stations yourself, but to make it easier we do have connections with a local Media Buyer. She is able to negotiate on your behalf, within your budget, and your commercial will reach your customers.
To put it simply, a commercial production with CutBoard Studio is easy.