Are you looking to keep your website visitors engaged? Video marketing increases the time visitors spend on your site. According to statistics, the average person spends 88% more time on a site with video content.
Optimizing your videos for the web.
Have you ever gone to a website and it took forever to load … we know the feeling. Websites have made it really easy to upload your latest video, but they forgot one thing. SPEED! Ideally a page should load in 1–2 seconds. After 10 seconds, they have most likely hit the backbutton.
Did you know browsers like Mozilla, Chrome, Safari, Opera, Edge... and Explorer have specific codec requirements. This is why it’s important to supply options for the browser or device when they arrive at your website, while at the same time keeping the files small enough to achieve fast load times.
What are web videos?
Web videos are any video optimized for delivery online. They can be a background web video, a video hosted on your website, or placed onto YouTube.
Ridgeline Decks – Website Video
To achieve faster load times on the ridgline decks website, the web developer requested we provide our 20 second looped video under 5 MB. 3 Versions were made, each with different video codecs.