by Tanya Klumb

The video production process can be lengthy but if you are interested in creating videos for your company, start by asking yourself these two questions:

  • What do you hope to accomplish with your advertising/marketing?
  • What makes your business stand out from the rest of your competition?

After answering these questions, the creative process can begin. Your videos are an important investment in your brand’s future. Remember you get only one chance to make a first impression.

Check out the 5 short videos every business should have.

With scripted video production and most TV commercials, we follow these steps.

INITIAL MEETING

At your first sit down with your creative team, we will ask you in-depth questions to better understand your business and develop videos based on your goals. As you continue down the path of creating videos for your business, you will undoubtedly have questions about the process such as…

  • How much will the videos cost?
  • How long will the process take?
  • Where and how often should I post the videos?

CREATIVE PROCESS AND SCRIPT PRESENTATION

After the initial meeting, CutBoard will host a creative brainstorming session with the team to come up with a script and storyboard for your video(s) from the information about your business they received from the initial meeting.

A script presentation will be scheduled to go over the concept of the videos and budget or what subscription tier is needed to meet goals. More likely than not, a shot list will be created to outline how the video shoot will go. A script is like a blueprint for a new home, you wouldn’t start building without an approved plan. That‘s why it is important to sign off on the direction and script of your commercial before moving forward with production.

THE PRE-PRODUCTION STAGE

CutBoard works with you to gather all the assets together for the video shoot. This step of the process includes (but not limited to)…

  • Selecting talent
  • Hiring a makeup artist
  • Gathering necessary props
  • Booking a location to shoot

PRODUCTION/SHOOT DAY

This is when the storyboard and script come to life. This could be completed in as little as a few hours, or last a few days. A shoot schedule is provided which outlines the day and what you can expect. Yes, most people think it’s about the filming, but there is a lot that has to happen to film. The set is built (if there is a set), the lighting is set, and the audio is set up. Talent is brought through makeup and wardrobe, and the camera support and equipment is set up. After that process is complete, filming begins. Filming can take a while because….

  • All the “stars” must align to begin the process.
  • Post-production can take substantially longer so the camera operator will be looking for the closest take to alleviate having to do major corrections in the editing process (You don't want to hear the term “We'll fix it in post.” — because it can get expensive).
  • A lot of times, you’ve only got one shot to get things right.

FINAL PRODUCT

After the video has been shot, it is time for the producer to cut the footage, select music, hire a voice over artist if needed, and finalize any other necessary details. Your video will be edited to reflect the storyboard that was created earlier. Once a rough-cut of the video has been put together, it will be sent to you for comments or changes you may have.

Once the final cut is approved, it is versioned for all types of platforms. Don’t be afraid to share your video everywhere your company is present! A couple of places you should share your videos are:

  • Company Website
  • Social Media Channels
  • Company Newsletter
  • YouTube
  • Company Blog

Now that you know what video production looks like you can plan for how to develop new videos for your marketing channels. If you want to get your business out in the eyes of the public, creating videos is one of the best decisions you can make.

CutBoard Studio has years of marketing experience producing videos and television commercials that can accomplish your advertising and marketing goals. If you have any questions about the process, feel free to contact us today!

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